About hdesign

hdesign specialises in helping businesses create and implement future-proofed strategic creative initiatives which enable more effective, targeted communication to a specified target audience.

hdesign promotes a purposive approach to commercial design to create a strategic catalyst through which value can be added, increased commercial activity can be stimulated, awareness increased and the profile of an organisation raised.

The function of design as part of a marketing initiative is to increase awareness, create and nurture brands and other intellectual property, and exploit and create niche areas which can be leveraged to achieve a measurable competitive advantage or to achieve a specific objective.

This applies equally to non-commercial organisations, which must treat their credibility and awareness among their potential and existing target audience as an asset to be grown and enhanced.

To maximise the commercial benefit of the creative process, hdesign observes the following protocols:

1. considered assessment of the means, mood, and method - getting "inside the head" of the target audience is key to every successful project.
2. measured and reasoned assessment of the impact of design on the target audience through analysis of the effects of graphic composition and use of colour on mood and behaviour.
3. impact assessment and future proofing as part of an overall "whole life" strategy for every creative initiative.
4. providing measurable, quantifiable strategies that will enable organisations to maximise the available commercial benefit from a project, campaign, or communications programme.

At briefing stage, the key questions to ask are:

1. who is the target audience?
2. what is the preferred media or distribution method?
3. what is the position now, and what is the desired position at the conclusion of the project?
4. other considerations for example legacy branding, joint ventures, strategic partners, specific regional or collateral requirements.

A robust, cohesive and visionary approach is key. A good creative initiative will have a long shelf life and still be structurally sound for up to a decade with gradual evolutions. With over 15 years experience of print and new media, hdesign can provide a wealth of information and insight into the most effective ways to devise, plan and implement any creative communications strategy, from corporate identity, to worldwide advertising and marketing, to consumer-focused interactive websites, to e-commerce, B2B communications, press and online advertising, exhibition design, event organisation and design and manufacturing.